Featured Work

BRAND AWARENESS

Tasked with elevating the Stanley Cup’s cultural relevance, we built an integrated campaign that positioned the trophy as a symbol of dreams and triumph. Result: record engagement across NHL digital channels and lasting emotional impact with fans.

SOCIAL ENGAGEMENT

We launched the Football Prenup, a playful social-first campaign that turned the common relationship tension of football season into an opportunity for connection. Couples could create and share their own “prenup” agreements online, sparking humor and conversation about balancing love and fandom. Supported by interactive content, polls, and memes, the campaign drove record social engagement, thousands of user-generated prenups, and widespread media pickup—positioning the brand as a witty, culturally relevant voice in the sports space.

CAUSE MARKETING

We partnered with MGM to create a cause-driven campaign addressing food insecurity in the U.S., an issue affecting over 42 million people. Through an emotionally powerful video and supporting content, we highlighted the hidden reality of hunger in local communities and showcased MGM’s commitment to being part of the solution. The work not only raised awareness but also strengthened MGM’s reputation as a brand using its platform for good.

what I bring to the table.

  • 15+ years guiding art directors, writers, designers, and producers to deliver bold, high-quality work. I build collaborative teams where ideas thrive and talent grows.

  • Experienced in both refreshing legacy brands and launching new ones, I know how to shape a brand voice that resonates with today’s audiences while staying true to its core.

  • From broadcast and social to retail and experiential, I’ve led campaigns that connect seamlessly across every channel—ensuring the brand story is consistent and impactful wherever it lives.

  • Trusted by CMOs, marketing leaders, and cross-functional teams, I translate business goals into creative platforms that drive measurable results and long-term brand growth.

meet kameron

I’m a Creative Director with 15+ years of experience leading campaigns for brands including StarKist, Buffalo Wild Wings, Home Depot, NHL, MGM Resorts, and Fiat. From launching pro sports teams to refreshing CPG icons, I’ve helped brands connect through stories that resonate and deliver measurable results.

I bring the grit of my hockey roots, the heart of community-driven storytelling, and the leadership to help creative teams do their best work. Based in Atlanta—available for freelance and full-time opportunities.